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5 Strategies for District Comms Leaders to Build Trust with Families (While Tackling the Urgent)


March 20, 2025 | 1:00 PM ET

Register now to join this webinar.

As a communications leader in a school district, you're often tasked with managing both high-priority operational updates and urgent, district-wide messaging. Unfortunately, this can sometimes condition families to see communication as just another compliance-driven task—one that focuses primarily on worst-case scenarios or high-stakes public relations efforts. But it doesn't have to be this way.

Effective communication doesn't have to be at odds with building lasting trust. Join us for this FREE, exclusive webinar to learn five essential strategies that will help you not only address necessary district-wide communications but also foster positive, trusting relationships with families.

In this session, we’ll explore how you can:

  • Create and deliver communications that build trust while still addressing the urgent matters at hand
  • Engage families meaningfully, fostering a sense of community and partnership
  • Leverage tools that support staff and promote authentic family engagement, leading to improved student outcomes
  • Position yourself as a leader who is integral to the district’s work in driving student success

These strategies are crucial for anyone in a district communications leadership role, offering insights into how communication can positively impact both school culture and student achievement.

Don’t miss out on this valuable opportunity to transform the way you connect with families and shape your district's communication strategy—at no cost to you!

Meet Our Hosts

Laine Buck
Laine Buck
Communications Director for School Administrators of Iowa (SAI)

Laine Buck leads communications for the School Administrators of Iowa (SAI), supporting administrators statewide. With over 15 years of experience in public relations and communications, including seven years at West Des Moines Community Schools, Laine has shaped effective outreach strategies for schools and districts. She holds degrees in journalism and mass communications, as well as organizational leadership. Laine is passionate about creating positive relationships between schools and the families they serve.
Kate Pechacek
Kate Pechacek
TalkingPoints Advisor & CEO of OpendoorsEd

With nearly 30 years of experience in education, Kate Pechacek has held roles across the K12 space—beginning as a secondary math teacher and evolving into district leadership roles in curriculum, assessment, and multi-tiered systems of support (MTSS). Kate is currently a strategic advisor for TalkingPoints and the founder of OpendoorsEd. She is dedicated to disrupting inequities in education and ensuring that all students have access to equitable opportunities.

Why Attend?

  • FREE Access to actionable insights into how district communication can support positive relationships with families
  • Learn practical strategies that prioritize both urgent communications and long-term engagement
  • Understand how to integrate tools that empower staff in fostering deeper family engagement and support student success
  • Network with other communication leaders and experts in the field of education


About TalkingPoints

TalkingPoints is an edtech nonprofit with a mission to drive student success through effective family-school partnerships. Our family engagement platform promotes effective school-family partnerships through accessible one- and two-way communications translated into 150+ languages. This unique approach eliminates barriers including language, time, mindsets, and capacity to foster strong family engagement.